There’s no doubt that Baby Boomers have been a social force ever since they came on the scene almost 60 years ago. As a health and fitness professional, you’re ideally placed to start taking advantage of this powerful generation if you start getting a little creative with your marketing.Boomers, as a collective, have spent more money than any generation previously. Right now they’re in their peak earning years, and they’re also beginning to realize that some things are not working as well as they used to. Things like their back, their knees, their heart, and many other parts of their body are demanding a bit more attention now that they’re getting older.Boomers are also health conscious, which means they will proactively seek out solutions on their own if their doctor or their insurance comes up short. They want to stay as strong and as independent as possible for as long as possible, and they’re motivated to seek solutions that will enable them to do this (even if they don’t always follow through). This means that if you can make them understand the powerful benefits of your services, you’ll be well placed for many long-term clients.When you start marketing to this generation, don’t even think of calling them “seniors.” Would you call Brad Pitt a senior? He’s on the low edge of the Boomer population. Robin Williams? Probably not. This group is redefining aging and retirement, so you’d better make sure that when you market to them, your message is as forward thinking as they are.When you start putting together your marketing approach, consider the important benefits that could be gained from aligning yourself with doctors and other health care providers. They’re perfectly placed to refer your name or business to their patients if they understand the benefits of your services.Imagine how many clients this could turn into if you marketed yourself to the medical community. Many Boomers and seniors alike have very outdated ideas about fitness and aerobics (think Jane Fonda in leg warmers).If you offered a free 30-minute consultation to any of “Dr. X’s” patients, it would be a non-threatening way to get them in the door. Perhaps you could even have a spot on your brochure for the doctor to write his or her recommendations down. Now, the doctor has just made the transition from healthcare to good health much easier for their patient.Marketing to aging Baby Boomers has the potential to bring in some great long-term clients for you and your business, but you have to approach it the right way. Remember, you won’t get them in the door by calling them seniors!(C) 2007 Anthony Carey, Function First
Quest FitnessYour Six Pack Quest is one of the newest fat loss systems. There are several reason to try it. This program is for individuals who have committed to losing weight. The program will work for you if you work for it!Persons willing to make a 100% sacrifice will succeed. You have to make time to fit this program into your schedule. This means starting at 5:00am, if necessary.Don’t let age be a deterrent. Age does not cause us to gain weight. The fact is that we lose muscle as we get older. This is usually do to inactivity.Fitness BooksFitness books and other fitness related medias is big business. Several items should be considered before purchasing this material. However, the two most important are scientific accuracy and personal lifestyle.Scientific accuracy means that the subject is base on accepted principles and factual evidence. Quick fixes and dramatic promises are recipes for physical disaster. The fitness books you consider must align your needs for exercise, diet and health related issue. Always consult a doctor be for starting any program.Health and FitnessSince the dollar does not stretch nearly as far as it used to, here are a number of ways to save on your health and fitness equipment purchases. Search the internet. Do your comparative shopping at home.Such for used and refurbished items. This can be accomplished on-line, through local newspapers and specialty newspaper such as “The Thrifty Nickel” and in garage sales.Visit retail outlets and start the negotiating process. Take one store’s best price to the next. Get their best price then go to a third. This will work well if you are close to the month end or special times of the year, such as Christmas.Fitness TrainingYou can choose from a variety of personal training fitness programs geared to beginners or expert level of education. Some require years to complete, others only a few months. Programs include sports training and advanced training, mind and body therapies, as well as nutrition and weight management, and individualized coaching courses.Many programs provide workshops, seminars and continuing education classes. Subject include: resistance training, program designs, biomechanics and preventive healthcare and nutrition.Students can earn a diploma from course completion. National certification is obtained by meeting eligibility and educational requirements, as well as passing the NSCA Personal Trainer Certification exam. Most must also pass CPR and AED training courses.Careers in fitness training include health instructors in health resorts, fitness clubs, aerobic clinics, physical therapy centers, and other wellness and health-related facilities.Health and FitnessFitness training has changed dependent on body physiology. If may need a personal training if your current program does not produce the results you wantsMost professional gym automatically assign a personal trainer when you join. A coach will tailor a program to your specific needs. They will identify areas of the body that need toning. In doing so, a trainers will help with choosing equipment and provide proper use of that equipment.A certified fitness trainer will provide knowledge about diet, anatomy, nutrition, and physiology. Diet charts are often a helpful part of an effective fitness program. A personal fitness instructor will also help you maintain motivation and steadfastness throughout your exercise workouts. workouts through a combination of various exercises.